Offering pet-related benefits - especially pet insurance - is becoming a meaningful way for employers to attract and retain talent. As more employees advocate for support beyond traditional employee benefits, pet insurance has emerged as a sought-after perk that reflects a modern, responsive workplace culture.
Fewer than half of employees feel appreciated at work, and most say they'd feel more valued if their employer offered benefits that matter to them.
Many employees now expect benefits that reflect their everyday responsibilities, including caring for their animals. Currently, 66% of U.S. households own a pet. Pet insurance plans typically cover unexpected expenses like surgery, medication, and emergency treatment—helping employees avoid financial strain when veterinary bills arise. Pet insurance may seem small, but offering it—at a discount or as a covered benefit—is an innovative, intentional way to reflect employee priorities.
Pet-related benefits may not top every employee's list, but they play a growing role in how employees evaluate their workplace.
In one study, 64% of pet owners said offering paid time off for pet emergencies would influence their decision to choose one employer over another. 57% said they've used their sick days or PTO to care for a pet, showing a clear gap between need and policy.
Providing help with boarding logistics or building flexibility to manage pet care needs shows respect for employees' lives—and reinforces a culture that acknowledges how people live and what they value.
Employees are drawn to employers that recognize real-life responsibilities.
62% of pet owners say that the cost and logistics of pet boarding have influenced their decision to take time off, and 67% are interested in taking time off when welcoming a new pet.
These insights suggest that even modest accommodations can make a meaningful difference in helping employees feel supported. While not every benefit will appeal to everyone, the ability to choose support that fits their situation—like pet insurance—signals that the company is paying attention. These offerings don't just build goodwill—they help attract and retain top talent.
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Originally published in the UBA April 2025 HR Elements® Newsletter, exclusive to UBA Partner Firms.